The Genesis of Keyword Research and Its Importance

26 Jan, 2010  |  Written by  |  under Keyword Research

In the beginning man created the Internet.

Now the Internet was a global system of interconnected computer networks.  It was originally intended for military use.

And man saw the Internet, that it was good. But man saw that it was also good for public use.

And man said, “Let there be a collection of interlinked documents and resources on the Internet.” And there was the World Wide Web.

And man saw the World Wide Web, that it was good.  But he also saw how vast it was and how it was hard to find information.

Then man said, “Let there be a tool designed to search for information on the World Wide Web.” And there was the search engine.

And man saw the search engine, that it was good. And behold, he saw that it was also good for marketing products, services, and offers online.

Then man asked himself, “How can I know what people are searching for?  How do I relate what people are looking to what I can provide and make money online?”

Thus keyword research is born…

 

So what is keyword research?

Keyword research comes in three parts:

1.    Create your list of keywords
To make your list of keywords, you need to find out the words people enter in search engines such as Google, Yahoo, and MSN.  These words are also known as search terms or queries. Search engine users utilize keywords to find information and solutions. A great free tool to gather keywords is Google Adwords Keyword Tool.

2.    See which keywords are “good”
Good keywords are those keywords that describe your website, products, or services.
They are relevant to what you offer.
They are the right keywords that would connect you to your target audience.

In keyword selection, a general rule of thumb is to choose keywords with 3 to 5 word phrases (e.g. make money online).

3.    Evolve your keywords
We don’t settle for good. We want the best.
The best keywords are the ones that convert well into subscribers, readers, or customers.
Continuously testing and refining them in your search engine optimization campaign or paid advertisements will evolve your good keywords into the best ones.

 

What makes keyword research important to internet marketers?

Because you will be getting valuable benefits.  Here are a couple of them:

The first step to internet marketing success

“The first step is always the hardest” but once you do take it, everything becomes easier.  
A good foundation in keyword research means you will be able to enter any market and be one step closer to your marketing goals and making money online.

Search engine traffic

The Pareto principle or the 80/20 rule states that for many events, 80% of the results come from 20% of the causes.  Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population.
Approximately 80% of all web traffic will come from the top 20% websites. And Google, Yahoo, and MSN (Live) are consistently among the top 5 websites with high traffic.  
Would it then be logical to get your share of traffic from the search engines?

Return-On-Investment (ROI)

Proper keyword research will help you improve your ROI of your money and time.
Money by bringing you qualified traffic.
Qualified traffic means relevant and targeted traffic.  These are traffic that will turn into sales.
Time by focusing on keywords that you know you can compete with and get back your investment more quickly.

Insights about your customers

In the end, it’s not about YOU. It’s about THEM – your readers, your visitors, your subscribers, your customers.

It’s about “What’s In It For Them”.

 

“Help enough people get what they want, and you will get what you want.” – Zig Ziglar.

Keyword research helps you to identify who your target audience is, know their language, understand what they want, and give them what they want.

The more you give what they want, the more you’ll get what you want. =)

 

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